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WHAT’S NEW

WITH PRESCRIPTION DIET

See Food Updates

Search for your pet’s food to see what’s changing

Select dog or cat, then enter your product’s name, UPC or SKU number. If you’re not sure where to find those numbers, view this guide.

Frequently asked questions

With change comes questions. Find the answers here.

Strengthening the holistic Prescription Diet brand experience in an online first world, making it simpler for vets to recommend and pet parents to choose our brand via modern packaging, strong clinical evidence and emotional messaging.

  • Redesigned Packaging
  • Optimized Formulas
  • New Digital Tools

We have done a lot of research to understand the pet parent as well as the veterinarians and optimize our packaging designs for both online and in the clinic. We have a new simple and clean design that is easier to shop online as we increased the category descriptor as well as color blocking and the alpha codes. We have highlighted our Hill’s credentials by giving them more prominence. Each product package is differentiated with unique pet images on the front as well as bringing the science to life in an easy way on the back panel. On the back of the pack, we have one core main claim on the top and we are explaining the benefits of our products with succinct statements on how it helps and how the formula works. These top three claims were based on insights and we included icons to help provide clarity and understanding.

28 dry formulas have changed (24 require a transition), 16 wet formulas have changed (1 requires a transition), and 1 treat formula has changed.

In the new recipes, pork fat has been replaced with chicken fat. Using Chicken fat brings these recipes in line with the rest of the portfolio that already had chicken fat. Chicken fat is loved by pets and helps with overall consistency of product quality.  In addition, these products are excellent tasting as we optimized taste enhancer ingredients resulting in great tasting new recipes that are on par with the current formula.

CHECK OUT
WHAT’S NEW

WITH PRESCRIPTION DIET

Search for your pet’s food to see what’s changing

Select dog or cat, then enter your product’s name, UPC or SKU number. If you’re not sure where to find those numbers, view this guide.

 

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Customize your patient's plan with Hill's Quick Reco

Hill's Quick Reco makes it easy to create a feeding plan for you patient during their appointment and communicate to pet parents the importance of feeding the right food.

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More reasons to feel great about feeding Hill’s

A History of Science-Led Nutrition

For more than half a century, science has been at the core of our nutritional philosophies and innovations. 

Our History

Hill’s Consumer Affairs

Questions or concerns? We want to hear from you. Call or chat today.

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Hill’s Food, Shelter & Love

Since 2002, the Hill’s Food, Shelter & Love Program has provided shelters with the life-changing nutrition they need to help the most vulnerable pets find forever homes.

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AT TALE OM
ERNÆRING

Se foderopdateringer

Hill’s Brand Horizon
pro packshots

Vi skaber flere måder til at hjælpe dig og dine ernæringsanbefalinger

  • Nyt udseende på emballagen

    Vores nye poser viser fordele som er lette at forklare

  • Hill’s Quick Reco

    Dette værktøj tilbyder hurtige og individuelt tilpassede ernæringsplaner

  • Markedsføring til hunde- og katteejere

    Vi opmuntrer hunde- og katteejere til at komme og tale med dig

 

Se, hvad der er nyt ved dine patienters foder

Se nu hvad der er ændret, og om vi anbefaler en overgangsperiode til det nye foder.

Ofte stillede spørgsmål

Med ændringer opstår der spørgsmål. Find svarene her.

Vi forstærker helhedsoplevelsen af Prescription Diet brandet og gør det lettere for dig at lave anbefalinger. Vores nye emballage viser fordele, som er lette at forklare, overgangsinstruktioner og andet som hjælper dig, når du taler om ernæring med hunde- og katteejere.

Optimeret sortiment
• Nye mini-fodervarianter
• Nye smagsvarianter

Vi har foretaget en masse forskning for at forstå dine, og hunde- og katteejernes, behov, og har forbedret designet på vores emballager.
Vi har skabt et nyt og enkelt design, som gør det nemmere at købe ind online og i klinikken, idet vi har forstærket kategoribeskrivelserne samt farvekoderne. Vi har fremhævet Hill's referencer ved at markere dem tyderligere.

Hver produkttype har et unikt billede af en hund eller kat på forsiden og gør videnskaben lettere at forstå på bagsiden. På bagsiden af emballagen har vi en hovedbeskrivelse øverst, og vi forklarer produktets vigtigste fordele med klare udsagn om, hvordan produktet hjælper, og hvordan sammensætningen fungerer. Disse tre vigtigste udsagn er baseret på undersøgelser og omfatter ikoner, som giver klarhed og forståelse, alt sammen for at gøre det nemmere for dig, at forklare fordelene ved Prescription Diet foderet til hunde- og katteejere.

Ressourcer

E-mail, download eller print disse ressourcer til at hjælpe dig i dine samtaler med hunde- og katteejere om foder.

Tilpas patientens fodringsplan med Hill's Quick Reco

Hill's Quick Reco gør det nemt at oprette en foderplan til din patient under konsultationen og informere hunde- og katteejere om, hvor vigtigt det er at give det rette foder.

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